It all started with a brief: create a video that will kick off the new essence of OKTAGON, called Face Your Fear. The “Hero” spot was premiered in front of a packed Eden stadium during OKTAGON 72. The creative group OPA is behind its creation. How did this project come to life, and what lies behind its creation?

WHEN YOU HAVE FREE REIN, ART IS BORN

The OPA production group is not very experienced in the MMA world. Perhaps that’s exactly why their perspective was so refreshing. "In most of our projects, we get very specific briefs, leaving little room for creativity. But this time, we had complete freedom, and that immediately excited us," says producer Filip Hinca. MMA was a new territory for them. The video wasn’t meant to be just about sports; the brief was to create a work of art that carries our philosophy and conveys it in a creative way. And all of this had to be done in just four weeks. “It was definitely a challenge, but we’re used to working under time pressure. Once the creative idea and script were approved, we started working on multiple fronts. Additionally, the collaboration with the OKTAGON team was very efficient and built on trust,” adds Hinca.

FEAR AS A DRIVING FORCE

The theme of Face Your Fear is not easy. Fear is deep, fragile, personal. Yet, it is universal. "We didn’t want to portray fear as a negative emotion; instead, we tried to show what happens when a person overcomes it," explains director Adam Kubala. The goal was to find a balance between civility and strength. "We wanted it to be authentic, not cliché, while still conveying strength, motivation, and drive."

There were many ideas at the beginning, but they had to be filtered down, which was the job of Adam and Filip, who bring the creativity. Kubala mentioned that they used a "trial and error" method until both agreed on an idea. “The key decision for us was that we would build the entire video towards a ‘final fight’ moment where our hero confronts his fears. That was probably when the final idea came to life.”

FROM HEART ANIMATION TO THE FINAL STRIKE

The video starts with a 3D shot symbolizing a beating heart, all created using AI. This leads to a series of visually and emotionally powerful scenes, culminating in the moment of transformation—entering the cage. “We like to experiment with visual effects. We often use them if it’s too expensive or dangerous to execute in the real world,” says Tomáš Dvořák, VFX specialist for OPA.

The entire VFX post-production ran from the initial approval of the idea until the final submission. "In this case, we started the spot with a fully 3D-created shot (Full CGI), except for the movement of the main character, where AI helped us – saving a lot of time in animation. Then we had the heart shot, created entirely with AI, and the rest of the video was a combination of real footage and digital effects," explains Dvořák about the technology and process.

WHEN THE CAST REFLECTS THE IDEA

Finding the right actor for the lead role wasn’t easy. It had to be an actor with experience in combat sports. After considering more than 200 candidates, the team immediately liked IKI, who was ultimately chosen. "Because of his experience as a host, he was already comfortable in front of the camera, exuded confidence, and also looked good. We clicked on a personal level, so he was a perfect fit," says director Adam Kubala about the casting choice for the main protagonist.

MORE THAN JUST A SLOGAN

Face Your Fear is not just a slogan. It’s a mindset, a philosophy that helps us move forward in moments when things get tough. “We told ourselves that during stressful moments in the shoot – and we tell ourselves that now too. It actually became our internal mantra,” admits Kubala.

The concept of the video is also strongly inspired by the philosophy of Friedrich Nietzsche. "The core idea comes from Nietzsche’s teachings – his philosophy emphasizes the importance of facing your fears. He views fear as a compass, showing us the way. It’s a universal theme. It doesn’t matter if you’re an ordinary person or a professional fighter – everyone knows the feeling of fear, and overcoming it pushes us forward," adds producer Filip Hinca.

A NEW WORLD, A NEW AUDIENCE

While the video opened a new chapter of storytelling for OKTAGON, it also marked OPA's entrance into the world of MMA. "Before, we knew almost nothing about it. But when we stood in Eden in front of 24,000 fans and felt that atmosphere, we began to understand why people love it, and we became fans ourselves," says Hinca.

The HERO video became more than just the opening of a new chapter for the organization. It reflects the philosophy that says: fear does not define us, but how we face it does. And this is what Face Your Fear is all about.

If you haven’t seen the spot yet, you can find it on our YouTube channel. If you’ve already seen it, maybe after reading this article, you’ll watch it with new eyes.

HOW THE "FACE YOUR FEAR: HERO" VIDEO CAME TO BE AND WHAT INSPIRED THE CREATORS?

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